Improve Your Brand Image by Gifting Opening Flower Stands
Aug 08, 2023 
Your business's brand image is more than the company name and logo. It's also how you introduce your business to key stakeholders through marketing, products, and services. There are many ways to establish and improve your brand image, including building connections with strategic partners similar to or related to your industry.
Though Singapore has a competitive business landscape, building connections and strengthening ties with other businesses is crucial in establishing a strong brand image. Whether you're a small startup or an established enterprise, the way you present yourself to your partners or peers is what significantly shapes their perception of your brand and potential partnerships with your business in the future. Therefore, it’s essential to take the initiative in sending a message of goodwill, and one way to do that is by sending flower stands during new product launches, grand openings, and other significant events.
For further insight, we cover all you need to know about how grand opening flower stands can help establish or improve your business’s brand image to your potential business partners.
The Importance of Flowers Stands for Grand Opening
Whether unveiling a new store, office, or product, grand openings represent crucial milestones for businesses. Aside from presenting new offerings, these events serve as pivotal opportunities for relationship-building and establishing a solid brand image for your potential business partner and your business.
And thus, the act of gifting opening stands adorned with thoughtfully selected flowers sends a message of sincere appreciation and conveys wishes of good fortune to your colleague. This thoughtful gesture fosters a positive connection, showcasing your consideration and good faith in their new ventures.
How to Build or Improve Your Brand Image Through Grand Opening Flower Stands
To build a strong brand image when gifting a grand opening flower stand, consider the following key elements for your arrangement:
- Colour Psychology: Choose flowers that align with your colleague’s brand colours. By doing this, it shows acknowledgement of their new venture and a great message of congratulations. For example, if they have a retail store with a pastel pink colour scheme, you can go for arrangements with sprays of pink roses, pink hydrangeas, and pink anthurium, like our Praise flower stand.
- Customisation: Tailor the opening stand to reflect their brand personality. Incorporate elements that resonate with their company's image and message.
- Quality Matters: Opt for high-quality fresh-cut flowers and well-made arrangements. A well-crafted opening flower stand reflects your sincerity in building a positive business relationship with them.
Adapting Opening Stands to Different Industries
The versatility of grand opening flowers makes them suitable for businesses across various industries. Here's how opening stands can be adapted to different sectors:
1. Retail
Use vibrant and eye-catching flower arrangements like our Floral Dreams flower stand that showcases a wide range of fresh flowers, including roses, delphiniums, hydrangeas, carnations, alstroemeria, and chrysanthemums.
A floral arrangement like this that offers a wide array of colours may help in enhancing the appeal of their store. You can also consider seasonal themes or product-related motifs to enhance the connection with their offerings.
2. Corporate Offices
Opt for sophisticated and elegant arrangements that reflect their professionalism. If you’re looking for a flower stand with an arrangement that exudes sophistication, you can take a look at our Grand Opening flower stand. This arrangement offers a combination of fresh and artificial flowers, creating a flower stand fit for any affluent corporation’s grand opening event, whether it’s a new location or venture.
3. Restaurants and Hospitality
Create a warm and inviting ambience with opening flower stands that complement the restaurant's theme. For example, if the restaurant has a more rustic style and theme, you can go for a more yellow and green colour scheme for your flower arrangement, like our Good Luck flower stand.
Should the restaurant or hotel have a softer pink palette as their brand colours, then go for our Victory flower stand, which includes a combination of fresh gerberas, roses, eustomas, and artificial hydrangeas.
4. Technology and Startups
Balance modernity with a touch of nature by choosing contemporary arrangements like our Wealth flower stand. This beautiful opening flower stand consists of fresh anthuriums, roses and eustomas arranged together to create a more modern style, symbolising innovation and growth.
Let The Interior Collections Help You Craft Quality Opening Flower Stands
With many florists in Singapore, finding the right flower shop to accommodate arrangements for corporate events can be a challenge. But if you want your business to make a good impression during your colleague’s grand opening, partnering with experts like The Interior Collections can make all the difference.
With a focus on creativity and quality, we specialise in designing opening flower stands that align with the message you want to convey to your colleague. Our florists aim to deliver flower stands for your colleague’s grand opening that are not just simple floral arrangements but stunning gifts that strengthen business relations.
Order from our online flower shop today and gift your colleague stunning opening flower stands today.